Challenge
An established retail brand was running its .NET e-commerce app on costly Windows VMs. Performance was poor, scaling was manual, and weekend deploys were a norm.
Our Solution
We refactored the app using a hybrid Windows/Linux container strategy, and migrated it to DigitalOcean Kubernetes. Highlights:
- Built container images with minimal dependencies
- Migrated SQL workloads to managed databases
- Integrated GitHub Actions for CI/CD automation
- Integrated Prometheus and Loki for monitoring/logging
Strategic Rationale
DigitalOcean offered cost-effective Kubernetes and database hosting, perfect for a growing brand with a modest infra budget.
Results & Impact
- Hosting cost reduced by 40%
- CI/CD pipeline introduced, enabling daily zero-downtime deploys
- Site performance improved, reducing cart abandonment by 20%


